MasterClass x Rich Paul
Client — MasterClass
Studio — Mighty Oak
Contributions — Art Direction, Design, Lead Animation, Toolkit
— About The Project
Rich Paul, certified super agent and founder of KLUTCH Sports Group, is bringing his expertise to MasterClass. We were tasked with creating a comprehensive graphics package that would accompany Rich’s lessons and honor his unique insights.
— Considerations
Inspired by Rich Paul’s love of fine arts and his own personal collection, we honed in on a style that blends maximalist forms, bold colors, and painterly textures with sleek graphics and smooth animation. Typography and toolkit elements draw from gallery exhibitions, while striking a balance between sophistication and playfulness.
— Our Approach
Throughout his life and career, Rich Paul has championed authenticity and the significance of the little things. This mindset informed our dynamic approach to both design and animation, where each element of the graphics represents a figurative stepping stone that locks in to form the bigger picture. Carrying this ethos through the main title, lower thirds, fullscreens, and more helped establish consistency and clarity throughout the class.
— Process Sketches & Styleframes
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Executive Producers — Emily Collins, Michaela Olsen
Creative Producer — Megan Barbour
Creative Director — Liz Klein DiBello
Art Direction, Design — Bridget Herbert
Illustration, Character Design — Irene Feleo
Lead Animators — Alejandro De Hoyos Lechuga, Irene Feleo, Bridget Herbert
Animation — Ivo Stoop