Copa América 2024

Client — ViX
Studio — MAMMAL
Contributions — Design, Animation, Edit

— About The Project

Copa América came to the USA for the 2024 series and ViX needed a spot to promote the exclusive matches streaming en Español throughout the tournament.

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— Considerations

With a large backlog of previously recorded fútbol content, ViX wanted clear messaging and modern design to help convey to their audiences that these exclusive matches would be streaming live on their platform.

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— Our Approach

We created dynamic visuals featuring bold, kinetic typography and thrilling moments of world-class players from the Americas. Infused with a patriotic red, white, and blue color palette, this spot showcases the beautiful game and ignites passion among fans of the participating nations and ViX subscribers.

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— Process Sketches & Styleframes

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  • Executive Creative Director — Robert Burroughs

    Producer — Daniel Kolodziej

    Design — Bridget Herbert, Tom Whittle

    Animation — Bridget Herbert, Tom Whittle

    Edit — Bridget Herbert