Going Through It S4

Client — Mailchimp
Studio — MAMMAL
Contributions — Art Direction, Design, Animation, Edit, Copywriting

— Awards & Recognition

Honoree - WEBBY Awards 2024 - Social: Arts, Culture & Lifestyle (Campaigns)

— About The Project

In Season 4 of Going Through It, Ashley C. Ford talks to 13 incredible people about their decision to become a parent… or not. On the heels of last year’s brand identity refresh, Mailchimp returned to MAMMAL to work on this season’s digital marketing campaign. We were tasked with conceptualizing and art directing the show’s key art, designing the entirety of the campaign’s digital assets, and copywriting and creative direction for all social content across multiple platforms.

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— Considerations

Heading into Season 4, Mailchimp wanted to elevate the art direction and create connectivity with the bonus content from Pineapple Street Studios. And while this season’s subject matter largely centers around parenthood, Mailchimp didn’t want to market the show as a parenting podcast.

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— Our Approach

Torn paper, collaged shapes, textures, and line work come together to create an abstract environment for type and photography. We curated a warm, sunset-inspired scheme from the Mailchimp palette to freshen up the look while staying on-brand. Using guest-centric and type-driven animated motion graphics, we helped promote the podcast’s weekly releases, with clever, platform-specific copy strategically appealing to the podcast’s target audience across Mailchimp’s various social accounts.

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— Process Sketches & Styleframes

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  • Executive Creative Director — Robert Burroughs

    Producer — Katie Janse

    Art Direction — Bridget Herbert

    Design — Bridget Herbert, Adam Pearlman, Rose Holloway

    Animation — Bridget Herbert, Rose Holloway

    Copywriting — Bridget Herbert