This Is How We Holiday

Client — Disney Channel
Studio — MAMMAL
Contributions — Design, Illustration, Animation

— About The Project

Disney Channel was looking to promote their holiday programming block, This Is How We Holiday, which celebrates all the unique ways its viewers spend their holiday season. We would be establishing the overall look and feel of the promo package, as well as creating a wide range of 2D animated motion graphics elements to complement their established logo lockup.

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— Considerations

Now more than ever, Disney was looking for a way to bring people together — to unite its audience over a common joy and celebration of the holiday season. So no matter how you celebrate, the design for this package needed to feel relatable and special. As we were brainstorming for the overall concept, we kept coming back to the idea of holiday lights and the feelings of nostalgia and childlike wonder associated with them.

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— Our Approach

Using layered glows and rhythmic pulses to bring icicle and snowflake-shaped lights to life, every bit of this graphics package proudly exclaims, “This is how we holiday!” Letting these shapes provide most of the lighting for each scene, we were able to illuminate the dark twilight with a glowy holiday spirit. With a slightly retro feel to the typography and the nostalgic glow of holiday lights, this package sends the audience back in time to their favorite holiday memories and traditions.

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— Process Sketches & Styleframes

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  • Executive Creative Director — Robert Burroughs

    Producer — Katie Janse

    Art Director — Jules Verardi

    Designers — Jonathan Hunt, Mike Sweeney, Bridget Herbert

    Animators — Jonathan Hunt, Mike Sweeney, Bridget Herbert